This course is an in-depth guide to the philosophy behind the Digital Marketing Kitchen approach to doing business.

The starting point is that making people’s lives awesome needs to be the core purpose and mission of every business. Profit is essential, but it’s not the only thing. Making people’s lives awesome is about profit and purpose.

The course covers the importance of building a community, positioning yourself as an expert guide, getting to know your customers’ wants and needs, and more.

Join us on a journey that breaks the traditional mold as you know it. This philosophy sets your business up to succeed over the long-term.

 

1
Make People's Lives Awesome
2
Know Your Customer Personally and Deeply
3
Build a Community and Tribe
4
Be Their Expert Guide and Companion
5
Basic Human Wants and Needs
6
Open Source Your Experience and Expertise
7
SWOT Your Customers
8
Fast Forward the Movie
9
Personalize Every Chance You Get
10
Create Ancillary Offerings
11
Always be Giving