When it comes to technical SEO, what you don’t know will hurt you. What’s even more important – your lack of SEO knowledge can and will hurt your clients.

Whether you are coding stock themes for sale, creating a brand new website, or working on a website redesign – technical SEO is a critical element of project success and customer satisfaction.

This 9 hour technical SEO course will help you see websites through the eyes of a search engine. This new view will help you empathize with search engines, understand what they need, and create better websites.

You won’t just learn what technical SEO is about – you’ll learn why it matters to you, your clients, and to search engines.

 

1
Getting Started
2
Introduction to SEO
3
The Anatomy of a Search Engine Results Page (SERP)
4
Understanding Crawling and Indexing
5
Website Planning and Design Process
6
Minimal Design
7
One-Page Websites
8
Mobile First Design
9
Website Personas
10
Template Headers and Navigation
11
Footers
12
Content Headers
13
Internal Linking
14
Breadcrumbs
15
Website Development Process
16
Staging Websites
17
SEO Friendly URL Structure
18
Site Mapping
19
Understanding Content Silos
20
Content Volume
21
Categories and Tags
22
Duplicate Content
23
Thin Content
24
Code Bloat
25
Semantic HTML5
26
Archive Processing and Pagination
27
The Need for Speed
28
Image Optimization
29
XML Sitemaps
30
Yoast SEO Plugin
31
Social Sharing
32
Schema, Structured Data, and Rich Snippets
33
AMP
34
Stock Themes Development
35
Prelaunch Checklist
36
Yoast SEO Plugin
37
Tags and Categories
38
No index URLs
39
Broken Links
40
301 Redirects
41
Page Ordering
42
HTML Sitemaps
43
XML Sitemaps
44
Images
45
Tabs and Accordions
46
JavaScript
47
Accessibility
48
W3 Code Validation
49
Cross Browser Testing
50
Mobile
51
Performance
52
Structured Data
53
Robots.txt File
54
Go-live Checklist
55
Post Go-live Checklist
56
First Steps
57
Website Errors
58
Website Issues and Notices
59
Templates and Checklists
60
Annual Health Checks and Website Audits
61
Live Event Recordings
62
Day One Video
63
Day Two Video
64
Day Three Video
65
Live Event Q&A
66
Day One Q&A
67
Day Two Q&A
68
Day Three Q&A