Between the two of us, we've had a lot of years practicing and implementing digital marketing. We have had great wins and we've had pretty embarrassing losses too. And that's okay. It's through our losses that we learned what does work and how to fine-tune our skills.

In this course, we want to share our knowledge and what we've learned over the years. We want to spare you the mistakes we made, so you can have more highs than lows.

We want to teach you our process, tell you why we use it, and explain how we've applied it.

Everything is designed and presented so we can go faster and further together.

Keep in mind that each month we hold two open Office Hours where we can answer your questions and help you implement these lessons. This is exclusive to our Community Access Members. Not everyone will want or need this, but we wanted to make sure this was available for those who it would help. You can upgrade your lifetime course access to include these live events at any time.

 

1
1. Clarify You and Your Audience
2
- Define Who You Are & What You Do
3
- Categorize Your Target Market
4
- Create Buyer Personas
5
2. Define Your Digital Marketing Strategy
6
- Review Your Channel Options
7
- Locate Your Audience Online
8
- Set your Marketing Priorities
9
3. Set Your SEO Strategy
10
- Collect Base Data
11
- Do Keyword Research
12
- Build Up a Keyword Universe
13
- Vet Your List
14
- Map Keywords to Content
15
- Create an Editorial Plan
16
4. Create Killer Content
17
- Embrace & Prioritize Content Creation
18
- Content is Your Customer's Guide
19
- Start with the Essential Ingredients
20
- Building Your Content Team
21
- Alternative to Writing: Start with a Webinar
22
- Take Inventory
23
- Create Your Shopping List
24
5. Optimize Your Content for SEO
25
- Create an Outline & Header Flow
26
- Remember Semantics When Writing
27
- Optimize the Content
28
- Add Internal Links
29
- Consider Using Structured Data
30
6. Build Your Email List
31
- Create Compelling Offers
32
- 4 Types of Lead Magnets
33
- Where (and How) to Place Your Offers
34
- Ebooks Tips & Tricks
35
7. Create Emails That Convert
36
- Know Who to Email
37
- Know What to Send
38
- Know When to Email
39
- Know How to Send Emails
40
- Create Compelling Offers
41
- Use Design Best Practices
42
8. Reporting and Monitoring
43
Templates & Downloads