Is your website or blog lacking the visitors and search traffic you deserve? Do you want to learn how to drive high quality website traffic? If so, you need search engine optimization. Not sure what that is? That’s okay, I’m going to teach you!

If you want your website or blog to be at the top of page one search results, then you need to learn to think like Google, Bing, and the other major search engines. This SEO course is designed to do just that – educate you on what search engines want and need, so you can get to the top of page one search results, drive website traffic, and increase your revenue.

This SEO course will help you learn SEO online and at your own pace. It offers over 8 hours of education and 88 lesson topics that you explore as you have time.

 

1
Introduction
2
Getting started with SEO
3
Introduction to SEO
4
Why SEO is Vital to Your Website or Blog
5
The Anatomy of a Search Engine Results Page (SERP)
6
Organic SEO vs Pay Per Click (PPC)
7
Black Hat vs White Hat SEO
8
What's Important in SEO
9
Content Marketing vs SEO
10
Free SEO Tools
11
Glossary of SEO Terms
12
Common Mistakes and Challenges
13
Keyword Research and Selection
14
Why Keyword Research is So Important
15
The Keyword Research Formula
16
Preparing a Seed List
17
Growing your Seed List of Keywords
18
Researching Your Competition
19
Cleaning Your Seed List of Keywords
20
Finding Additional Keyword Options in Google's Keyword Planner
21
Finding Additional Keyword Options with KW Finder
22
Analyzing Search Volumes
23
Narrowing your Keyword Focus
24
Prioritizing Your Keywords
25
Common Mistakes
26
Site Map Creation and Architecture Planning
27
Why Site Mapping is Critical to SEO Success
28
Understanding Search Intent
29
Understanding Content Silos
30
Performing a Content Audit
31
Mapping Focused Keywords to Existing Content
32
Review Existing Search Results
33
Mapping Focused Keywords to New Content
34
Checking for Keyword Duplicates
35
Creating an Editorial Calendar
36
More Common Mistakes
37
On-Page Content Optimization
38
The Content Creation Process
39
Content Optimization Highlights
40
Creating Strong Page and Post Titles
41
Optimizing Heading Tags(H1-H6)
42
Optimizing Images
43
Creating Quality Content
44
Understanding Keyword Density
45
Using Keyword Variations
46
Creating Meta titles and Descriptions
47
Why Internal Linking is Important
48
Using External Linking to Your Advantage
49
Common On-Page Mistakes
50
Off-Page Optimization
51
Closing the SEO Loop With Off-Site Efforts
52
PageRank Still Matters - Or it Did
53
Registering and Renewing Domains
54
Building Credible Backlinks
55
The Importance of Social Media
56
Getting Started With Social Media
57
Google My Business
58
Facebook
59
Twitter
60
LinkedIn
61
Pinterest
62
YouTube
63
External Profiles and Listings
64
Common Off-Page Mistakes
65
Technical SEO
66
Understanding Crawling and Indexing
67
Using WordPress SEO Plugins
68
Setting an SEO Friendly URL Structure
69
Using XML Sitemaps
70
Google Search Console (Formally Webmaster Tools)
71
Google Analytics
72
The Importance of Performance and Speed
73
Mobile Matters
74
Malware is the Enemy
75
SSL Certificates
76
Schema, Structured Data, and Rich Snippets
77
The Google Knowledge Graph
78
Canonical Links
79
301 Redirects
80
Why WordPress Theme Selection Matters
81
Common SEO Mistakes
82
Extra Credit
83
Blogging Basics
84
Corporate Blogging
85
Blog Comments
86
Blogging Inspirations
87
eCommerce and Online Stores
88
Local SEO
89
International SEO
90
Multisite SEO
91
User Reviews
92
Follow vs. NoFollow
93
Search Personalization
94
Google Analytics Annotations
95
Google Analytics Goals
96
Common Mistakes
97
Additional Resources
98
Download Archive